THORNS IN FRANCE
2019 marked the eighth edition of the FIFA Women’s World Cup. Nine Thorns players competed in France. That’s a large milestone for the club, and we wanted to capture the energy of the tournament and showcase our club and players to a global audience. Our initiative was to create a brand campaign that followed our athletes’ trip across the Atlantic. In the end, four Thorns players brought the trophy home to the United States. From there we adapted our campaign accordingly.
GRAPHIC DESIGNER // BRAND IDENTITY
Initial Mood Board
Final Logo
Animation for Video and Social
MERCHANDISE
Whether it’s in Providence Park or abroad the supporters love to represent their Thorns. So, we designed and created supporter scarves and shirts to give the fans something to wear with pride.
CONTENT GRAPHICS
Being so far from home we wanted to give Thorns fans as much access as we could give them. Be it blogs, interviews or even podcasts. We overhauled webpages and social content to showcase our international players.
Credits:
Designer - Kurt Rasos
Art Director - Alex Kocher
Photographer - Craig Mitchelldyer
Writing - Richard Farley
Videography - Matt Melander & Austin Webb