2020 THORNS FC SEASONAL CREATIVE
Jersey inspired — the 2020 Thorns FC seasonal creative took on what it means to be fierce. The jersey’s design elements; the stark contrast of black and red, rose patterns and the red striping became our strongest design elements.
The halftone pattern is prevalent in the rose imagery. The red accents are subdued in areas where it creates focal points around the composition.
The seasonal creative has been applied to social, web, video, merchandise and even in-game presentations.
GRAPHIC DESIGNER // SEASONAL IDENTITY
2020 HOME JERSEY
This is the inspiration that gave us our north star. The Nike team created two new jersey’s for the Thorns and we took the black rose home jersey and ran with it.
GAME DAY SOCIAL GRAPHICS
During the course of a Thorns FC soccer game, the social team was equipped with graphic templates. This was shared on Instagram, Twitter and Facebook.
MOMENTS THROUGHOUT THE SEASON
An NWSL season is peppered with signings, milestones and every moment in between. Here are a few of those moments in our seasonal creative.
IN-STADIUM GRAPHICS
After we’ve established the seasonal look our game presentation team applied the graphics in-stadium for every home game.
Credits:
Designer - Kurt Rasos
Production Designer - Kevin Maloney
Art Director - Alex Kocher
Photographer - Craig Mitchelldyer